The Yankee Candle Company is reigniting its candle experience as part of a brand relaunch. With the rebrand, Yankee is placing a deeper emphasis on fragrance’s emotional power with a new and improved wax blend in its signature large jar. The new candles are engineered to reduce soot and tunneling for a consistent burn experience. In terms of design, fragrance-first visuals and cohesive design across all forms for a more elevated, unified look that aligns with today’s lifestyle and aesth...